Hermès

J'aime mon Carré campaign and Knotting Cards guide

With Hermès, Saw plays with symmetry and a sprinkling of his signature quirky sketches exclusively for the brand's annual J'aime mon Carré ('I Love My Scarf') campaign. It's a collaboration that's lasted up to 5 years and counting, where he has designed a silk scarf every year, up till today. Back in 2010, his first designed scarf was launched for sale on the official website and in Paris' renowned concept store, Colette; and in every subsequent year, his designs have been sold in Hermès stores worldwide.

Saw also illustrated a Knotting Cards guide, demonstrating how the scarves can be tied, knotted, draped and folded in 22 different ways.

Show Details